SWISS
INTER
NATIONAL
STYLE

Mathematical Precision
Grid-Based Design
Objective Communication
OBJECTIVE
CLARITY

The Swiss International Style emerged in the 1950s as a revolution in graphic design. Mathematical grids replace artistic intuition. Sans-serif typography eliminates decoration. Information becomes pure.

Principles

Grid Systems
Mathematical precision over artistic expression
Sans-Serif Typography
Helvetica, Univers, and Gotham lineage
Asymmetrical Balance
Tension through calculated placement
Limited Color
Black, white, red. Function over decoration
GOTHAM
Light
Regular
Bold
Black
Geometric sans-serif
Perfect Swiss successor
FORM
FOLLOWS
FUNCTION

Historical Context

Developed in Switzerland and Germany in the 1950s by designers like Josef Müller-Brockmann, Armin Hofmann, and Max Bill. Rejected decorative elements in favor of pure communication.

Key Figures

Josef Müller-Brockmann Grid Systems
Armin Hofmann Basel School
Max Bill Concrete Art
Emil Ruder Typography

Legacy

Influenced modern corporate design, web interfaces, and digital typography. The foundation of contemporary minimalism and functional design.

"The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropriate to his personal style."
— Josef Müller-Brockmann